I also asked a group of 20 people from my target audience which colour scheme they felt best represented an indie vibe. As the bar chart shows colour scheme 1 was the most popular, so therefore I am aiming to try and incorporate the colour scheme into my digipak and advert where possible. I think colour 3 was the least popular as despite the fact that muted earthy tones are common within the indie genre, this colour scheme was slightly too dull, and would not stand out and appeal to a target audience who represent a fun, relaxed lifestyle. In my opinion colour scheme 1 was the most popular because it connoted the muted earthy tones alongside having a range of colours to make the digipak and advert look appealing and intriguing.
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