Age: 17-22 years
old
Gender: Female and
Male
Demographics: C2-E
Psychographics: Explorers-
seeks discovery and Hedonists – people who want to have a good time
Education: College
students, University students and young adults
The people in our target audience will be creative individuals
with a laid back outlook on their lifestyle. This laid back attitude is
portrayed through their clothing with them having an indie fashion sense. They
will enjoy adventures and exploring new ideas through their creativity, which
will link in with their social life also. They will have a loyalty to a number
of brands, but will also seek unknown brands to be different. The mood board
below gives a sense of what our target audience would be into.
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